![]() This is a good strategy if you want to showcase a mix of accomplishments and metrics. Not sure which of the above to use? Why not try using a combination of two approaches?įor example, you can open up with some accomplishments and then include a personal story below. Here's a simple example from Quiana Cooper-Jarrett who is in a data analyst role as a social researcher. Of course, you’ll want to say more than this and include a list of core competencies somewhere within the first 100 words or so as well. “I have five years of experience in digital marketing and am currently working as the lead content strategist at x company.” If you are in a field that might attract more technically-minded people, it makes sense to keep it simple and to the point, including a lot of numbers. You will want to tailor your wording according to the type of professionals you’re hoping to attract, no matter what. If you’re not sure where to start, start at the beginning and lead with the basics. When people know something interesting about you and your personal story, they will be naturally intrigued. ![]() It also works well if you are focused on using LinkedIn more for actual networking than specifically job-hunting. This type of summary will likely end up showcasing soft skills, although you still want to include your brief list of core competencies somewhere within the first section of your profile as well. Here's an example from Karen Abbate that gives an insight into how her career started and a personal insight about her husband's cancer diagnosis to show her reason for having a passion for pharma advertising. If you’re really looking to get people’s attention in an industry that's focused on creativity or storytelling (for instance), you may want to consider opening with an interesting personal statement that shows off your storytelling or writing skills. You need to show off your experience, passion, and reputation. Ultimately this is about selling yourself. His words are also backed up with examples of his work, with his portfolio linked in the 'Featured' section followed by testimonials. Nah, my creations have gone beyond, grabbing people's attention, capturing the media's gaze, and making those brands go, "Hell yeah, take my money!" But here's the kicker: it's not just about the trophies. "My work? Oh, it's been showered with over 20 international awards. In the summary he not only lists his great accomplishments by starting with the fact that he is 'award-winning' but it also shows off his personality and passion. Look at this summary from Claudio Eduardo Vieira, a freelance Creative Director. LinkedIn Creative Director summary example You can also include a URL to an online portfolio, blog, or landing page that showcases your work. Then you can list any campaigns or include metrics such as leads generated or click-through rate to show performance (in other words put some numbers behind it). I’ve helped (x) brands with major campaigns such as …” “I’m a graphic designer who has built 20 websites.”Ī better one would be something like: “I’m a graphic artist with extensive experience in print and digital marketing. Here’s an example of a boring LinkedIn lead summary: But you still should try to frame it in a unique way. Focus on Accomplishmentsįocusing on your key accomplishments is a good idea no matter what your field, background, or interests – why? Because employers want to see proof of what you can actually do, not just what you say. Let's look at 5 simple ways to create a LinkedIn summary that rocks (and we've also included some hacks at the end)! 1. At any time, a potential employer could 'drop by' your digital CV and check you out or a recruiter could see you're the perfect candidate for a new role. When you're looking for a job or even just promoting brand 'you', it's important to have a killer profile and summary. Even as it enters its second decade, LinkedIn remains one of the most popular sites not only for job hunting and recruitment but also for professional social networking.
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